Alan O’Neill, MBA, is an international change management expert, consultant and keynote speaker. With over 30 years’ experience, he guides organisations to achieve profitable growth by transforming culture, embedding customer-centric strategies and overcoming resistance to change with practical, proven methods.
Alan O’Neill, widely known as The Change Agent, is a consultant, author and keynote speaker who specialises in business transformation, customer experience, and culture change. With three decades of boardroom and frontline experience, he equips organisations with the insights and practical tools to thrive in a disruptive, customer-driven world.
Alan has advised iconic global brands across sectors, including Selfridges, Toyota, Harrods, Getty Images, AIB Bank, Mercedes, Intel, Vodafone, Moët Hennessy, and the United Nations. His pivotal role in Selfridges’ reinvention from a traditional retailer into a “clicks and bricks” global leader exemplifies his impact. Under his guidance, the company grew profits from £45 million to £200 million and won multiple “Best Department Store in the World” awards.
His client work extends across industries such as retail, finance, hospitality, manufacturing, FMCG, energy, and professional services, delivering results through customer-centric strategies, performance culture, and innovation. In addition to consultancy, he is a visiting professor with ESA Business School in Beirut and a mentor to C-suite executives seeking sustainable growth strategies.
Alan is also a respected business writer, contributing a weekly column for the Sunday Independent and regular features in Gulf News. He is the author of Premium is the New Black – Put the Customer at the Heart of Your Decision-Making, a guide to embedding customer-centric strategies for long-term success.
Alan is known for his energetic, engaging and commercial delivery. His sessions combine practical insight, hard-won business lessons and inspirational case studies. Whether delivering keynotes, masterclasses, or coaching sessions, he simplifies complex issues and challenges audiences to embrace change, strengthen culture, and drive measurable growth. Delegates leave with clear frameworks, actionable strategies, and renewed confidence in tackling disruption.
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